CBSM training modules - Share Our Shores

Shorebird Disturbance Reduction Toolkit

3-part virtual training series: Applying community-based social marketing to shorebird conservation management

This three-part workshop guides you through the community-based social marketing (CBSM) framework to develop a tailored CBSM campaign to address disturbance challenges at beach sites related to dog disturbance and disturbance by beach walkers. Each session can be completed asynchronously and includes the following:

A recorded webinar
A fillable worksheet to guide you through the content
A summary sheet with key concepts and additional resources
A PDF version of the PowerPoint slides

For more detailed information about CBSM and managing human disturbance, check out our best practices guide.

These sessions will help you complete a CBSM campaign plan, serving as a tool for communication and implementation in shorebird disturbance management. Click below to download the CBSM plan template.

Download the CBSM Plan Template

This workshop offers practical tools and real-world examples from the shorebird conservation community on how CBSM has been applied to reduce human disturbance to shorebirds. Hear about the experiences and key takeaways from a few of the 198 conservation professionals who participated in this workshop:

This is a great workshop for those in the shorebird community. It gives a different approach and perspective that could be more effective than what has traditionally been done.

Excellent workshop. Including: organization (tell us what going to tell us, tell us, and tell us what you told us); visuals, samples and examples (signage, case studies), responsiveness to chats and questions, breakout sessions and networking, resources and materials. I feel more equipped and inspired to develop a campaign, implement, and collect metrics after attending the training. Thank you!

The information was informative delivered in a digestible, easy to follow way. The accompanying toolkit of worksheets, notes, and other resources will be very valuable.

Workshop really helped facilitate brainstorming ideas, identify feasibility, and showcase the How-To and successes of other programs

I thought the workshop was extremely well organized and helpful! The moderators were excellent at answering questions and hearing about examples from other groups and organizations was great for sparking different ideas.

I volunteered for [organization] beach nesting bird programs for years and it was the same old thing year after year - volunteer stewards trying to enforce laws (like no dogs on the beaches) with no back up from law enforcement year after year and it was discouraging to say the least. This provides some new tools and a new way of looking at the situation which I found very refreshing. Thank you!

All of the presenters and organizers were amazing! What a great group of people. Kind and welcoming language, felt inclusive and not like a lecture.

This was much more helpful, direct, applicable, and suggestive than I expected. You've created a real roadmap. The hard part is we still have to power ourselves along the journey! Well done and thank you!!

Session One: Selecting behaviors and identifying campaign goals

This session introduces the CBSM framework and its relevance to shorebird conservation. We focus on the first two steps of CBSM: selecting target behaviors and identifying audience-specific benefits and constraints. In this session, you will gain insights into behavior selection, audience understanding, and communication best practices.

See below for more resources and information to guide you through the first session. Please ensure your pop-up windows are enabled.

View and download the session one worksheet to fill out and follow along during the first training.

View and download the session one PowerPoint slides to view the content at your own pace.

View and download the session one summary sheet for a quick review of the key concepts and resources.

Session Two: Site context and behavior change strategies

In this session, we take a deep dive into steps three and four of CBSM and cover the seven behavior change strategies outlined in the framework. We also consider the social and environmental factors that may influence the feasibility and impact of the strategies you want to implement. Several guest speakers from across the Atlantic Flyway join us to share insight about their CBSM campaigns and provide real-world examples and practical implementation advice.

See below for more resources and information to guide you through the second session. Please ensure your pop-up windows are enabled.

View and download the session two worksheet to fill out and follow along during the second training.

View and download the session two PowerPoint slides to view the content at your own pace.

View and download the session two summary sheet for a quick review of the key concepts and resources.

Session Three: Selecting and assessing behavior change strategies

For this final session, we focus on step five of CBSM and discuss how to use logic models to align behavior change strategies with resources and goals and measure outputs and outcomes of behavior change strategies. Therefore, we recommend watching this session with 2-3 behavior change strategies in mind that you might want to implement in your campaign.

See below for more resources and information to guide you through the third session. Please ensure your pop-up windows are enabled.

View and download the session three worksheet to fill out and follow along during the third training.

View and download the session three PowerPoint slides to view the content at your own pace.

View and download the session three summary sheet for a quick review of the key concepts and resources.

Shorebird Disturbance Reduction Toolkit

3-part virtual training series: Applying community-based social marketing to shorebird conservation management

Session One: Selecting behaviors and identifying campaign goals

Session Two: Site context and behavior change strategies

Session Three: Selecting and assessing behavior change strategies

Share Our Shores

Contact Us